ECommerce has created a diverse marketplace that allows buyers from across the globe to easily search and purchase the product they are looking for. Whether you’re hoping to buy a dozen eggs or finance your own private island, the web is an ideal place to find exactly what you want at a price you can agree with. If you own and operate your own eComm store, then you have likely noticed that competition is fierce. Online stores can be lucrative and are simple to start up, allowing many entrepreneurs the chance to make a splash in a saturated market.
There are many ways in which owners can improve their success through an online store. Today, we’ll discuss six tips that may prove useful in boosting the success of your eComm store.
Feeling overwhelmed with how many orders you’re receiving from different marketplaces? One of the best ways to ensure your online store succeeds is to have an order manager in place.
Our order management system allows you to pull in orders from all the top marketplaces you sell at. You'll be able to see the orders in real-time and in one, centralized view. These features will help your shipping processes to be more efficient and it gives you more time to focus on growing your business.
BOOST YOUR ONLINE PRESENCE
Modern technology has allowed entrepreneurs to connect with their customers like never before, relying on social media platforms to understand what customers are looking for and how they feel about your products. This can help to avoid any costly errors in your stocking process, as well as improve customer satisfaction. It’s also important to boost your site’s visibility on the web. Search engine optimization (SEO) is a valuable process that can make your site more relevant and credible for search engines, allowing more potential customers to see your inventory. Be sure to check your platform for any built-in SEO features, as many providers are working to help entrepreneurs optimize their storefronts for success.
Promotions can also help to put your business on the map for target consumers. If you have any deals or holiday discounts, be sure to promote these savings to customers to attract more business and increase sales. Customers will focus primarily on price (more on that below) when shopping online, making it advantageous to broadcast deals and increase customer return rates.
KEEP MOBILE DEVICES IN MIND
While desktop purchases continue to be a strong force in the eCommerce industry, the reality is that more and more consumers are relying on their mobile devices. Tablets, cell phones, and even e-readers provide convenient access points for shopping online. The amount of shopping via mobile devices tripled from 2014 to 2018, and the rate is only increasing.
We recommend putting in the effort to optimize your online store to create an ideal experience for mobile users. If your platform is not up to date and does not support mobile purchases, then time may be running out!
FOCUS ON PRICING
The online marketplace can be very impersonal, making it essential for business owners to have an edge against the competition. Your top point to focus on in your online store is the price, as customers will almost always start at the lowest price point in their search. Online searches can compare your products side-by-side with identical or similar products across the web. If your prices are above the rest of the pack, business can suffer.
DesktopShipper is here to help you save on your shipping services, providing more room for you to create your pricing edge against competing stores. We know that profit margins are thin for most businesses, and we will strive to reduce operational costs where possible to create some breathing room. Keep in mind that price isn’t an absolute value, and that many loyal customers will return for the positive experience and premium customer service.
EXPAND YOUR PAYMENT OPTIONS
Convenience is the name of the game for online shopping, and it’s essential that you provide a clear path for your customers to buy what they need and leave a positive review. Problems can arise if you accept too few forms of payment. It’s important to reduce the number of abandoned carts whenever possible, and increasing your available payment options is one way to boost business.
PROVIDE QUALITY SHIPPING
No matter how amazing or affordable your products are, low-quality shipping services may turn a lot of traffic away from your site. Stores that offer inconvenient, inaccurate, or slow shipping methods will likely notice that they are not shipping as many products. It is essential to procure fast, affordable, and recognizable shipping services to ensure your customers are satisfied with the delivery time, enhancing their overall experience.
It’s also beneficial to automate your shipping services to boost profits and free up your valuable time. DesktopShipper provides the best shipping solutions for every online store, providing multi-channel order management among the leading marketplaces to deliver a competitive edge.
Try Our Shipping Services Today
DesktopShipper offers our innovative and simple system to help businesses of all sizes batch small orders, bulk packages, and more. Our program can integrate seamlessly with your trading partners to help automate your shipping process in a way that saves time, effort, and money. Contact us online to learn more about our services, and be sure to start your free trial to see how advantageous our shipping services can be for eComm customers!